As authors, we all have our websites. More often than not, however, they fail to generate much interest. Most of our posts languish unnoticed and unread. Some writers resort to ads to garner traffic. Others prefer organic—i.e. unpaid—traffic, as our marketing budgets tend to be pretty tight.

This is where SEO, or Search Engine Optimization, comes in. In a nutshell, SEO covers anything that encourages search engines to place your website higher on their search engine results pages (SERP). Authors looking to attract organic traffic often have to daily go through the tweaks of SEO-friendly content.

Writing SEO-friendly content

The basis of writing SEO-friendly content is using the right keywords for your audience. By including appropriate, well-researched keywords and keyphrases, you help search engines understand what you’re all about. Consequently, you will rank higher for that kind of audience.

It’s no surprise, then, that a…